Associate Director, Growth Marketing & Operations

National Journal is hiring an Associate Director, Growth Marketing & Operations to manage and execute high-impact marketing campaigns and optimize our marketing technology stack, driving online conversions and enabling a seamless, scalable experience across the full buying journey for National Journal Membership offerings.

National Journal is a premier research and insights company committed to helping organizations effectively navigate Washington. Best known as one of Washington’s most trusted media brands for nearly 50 years, our expertise is unmatched, with teams of specialists dedicated to government affairs, communications, and political research, as well as exceptional journalism. Our mission is to equip the thousands of government and business leaders in the nation’s capital with the intelligence, insights, and connections they need to save time, increase efficiency, and deliver success.

What is National Journal’s Marketing and Events team? 

You will be part of a high-energy team of digital marketers, events professionals, and graphic designers who focus on promoting NJ’s products and services while serving and delivering value to government affairs organizations.  We concept, develop, and execute marketing campaigns that engage, educate, and generate interest in National Journal’s products, working closely with our revenue partners to bring on new members and retain existing clients.

Who are you?  

You are an energetic marketing professional with a passion for government affairs and a keen interest in developing innovative marketing campaigns that bring our products to market promptly. You have experience working in full-funnel marketing and building strategies that drive online conversions. You enjoy working in an entrepreneurial environment and are always willing to roll up your sleeves to contribute to organizational needs. You are a skilled marketing writer with a keen eye for detail and a passion for effective targeting. You enjoy identifying insights from data and applying lessons learned to increase campaign engagement.

Your responsibilities will include:

• Driving online sales through targeted digital marketing campaigns and conversion-rate optimization.
• Managing full-funnel marketing execution for new product launches, including campaign planning, ideation/conception, asset development, execution, and engagement reporting.
• Develop and execute campaigns that drive high-impact lead generation through to bottom-of-the-funnel engagement and online conversion.
• Draft and finalize copy; upload, code, and program in Marketo (or alternative tool); Create graphics and optimize for web
• Partner with the brand manager on social media
• Build and deploy an internal communications plan
• Partner with the Creative Lead and Brand Manager on collateral and sales enablement resources
• Collaborate with stakeholders to identify market-resonant themes, new opportunities, and areas for growth.
• Build and manage distribution lists for targeted email campaigns to clients and prospects, taking into account subscription management preferences, segmentation, and trigger campaign management.
• Write and edit compelling copy for email and web promotions, as well as sales enablement collateral and tools.
• Employ email best practices for send times, subject lines, formatting, and deliverability.

Marketing Operations and Data Analytics

• Own and manage our marketing automation systems (Marketo and HubSpot) and be familiar with our CRM (Salesforce) to manage execution, troubleshoot issues, and advise on opportunities available through the software.
• Optimize lead conversion paths (landing pages, forms)
• Run A/B tests to improve KPIs, conversion rates, and velocity
• Set up automation flows (nurtures, scoring, handoff) for new products
• Create dashboards for campaign performance and attribution
• Manage HubSpot (or Marketo) and integrations with CRM
• Maintain contact database - deliverability, CAN SPAM, EAA, list hygiene, etc.
• Pinch hit operations for webinars, events, outbound air cover, etc.
• Own product delivery, including management and execution of recurring newsletters, template reconstruction, troubleshooting send issues, etc.

Reporting

• Develop and maintain dashboards tracking key email metrics and web analytics 
• Generate weekly and monthly performance reports, highlighting trends, anomalies, and actionable insights for both email campaigns and site traffic
• Audit and troubleshoot data integrity issues in email and web analytics platforms 

Project Management

• Facilitate new product development go-to-market conversations, including campaign ideation, conception, execution, and engagement reporting, to cover quarterly themes and ad hoc, quick-turn campaigns.
• Create and manage internal processes and timelines.
• Partner with sales on campaign timing, lead handoff, and feedback loops aimed at accelerating deal velocity

Qualifications of the Ideal Candidate

• Bachelor’s degree.
• 4-7 years of experience in full funnel marketing, lead generation, e-commerce, and growth strategy, preferably in a B2B environment.
• Entrepreneurial spirit; Track record of building new initiatives from conception to execution
• Deep understanding of full-funnel marketing and proven ability to create and execute strategies that both build brand awareness and generate demand (top of funnel) nd drive conversion (bottom of funnel) using data-driven tactics.
• Experience working in marketing automation software, Marketo and Hubspot preferred, and with CRMs, such as Salesforce.
• Knowledge of best practices for reaching audiences through digital media channels (e.g. how to improve deliverability, how to best personalize email content, email template design, creating strong calls-to-action, writing compelling subject lines, etc.).
• Demonstrates basic proficiency with Generative AI tools (e.g. ChatGPT, Copilot, Gemini). Candidates should be prepared to discuss how they have used these tools.

About you

• Propensity for velocity and sense of urgency - you must enjoy working quickly 
• Strong organizational and project management skills. Attention to detail and ability to meet deadlines.
• An analytical, data-driven mindset, with the ability to derive actionable insights from data (A/B testing, analyzing email deliverability/open/click metrics, using Google Analytics).
• Ability to troubleshoot workflows, attribution logic, and reporting needs
• Natural bent toward creative thinking and resourcefulness in problem-solving
• Prodigious work ethic and spirit of generosity
• Interest in policy and politics is a plus.

Start Date: Available immediately

Employment Type: Full-time

Compensation: The salary range for this role is $70,000-$90,000, commensurate with experience and qualifications.

Location: This job is based in Washington, DC. National Journal operates on a hybrid schedule, with employees required to be in the office every Tuesday, Wednesday, and Thursday.