Social Media Coordinator

Job description:

Colorful Minds ABA is dedicated to empowering children with autism and their families through compassionate, evidence-based ABA therapy. We believe in celebrating strengths, fostering independence, and building a supportive community for both our clients and our team.

We’re looking for a creative, organized, and analytics-minded Social Media Coordinator to help us grow our brand, connect with our community, and share the amazing work happening at Colorful Minds ABA. Our clinical team will gather in-clinic photos and videos, so you can focus on strategy, content creation, posting, and engagement.

Responsibilities of a Social Media Marketing Coordinator include:

Content Creation & Branding

• Plan, design, and schedule engaging posts for Facebook, Instagram, LinkedIn, TikTok

Organic Marketing & Outreach

• Repurpose newsletters and educational materials into shareable social posts and videos.

Analytics & Strategy

• Analyze what content performs best on each platform and make recommendations for improvement.
• Test and adjust posting times, formats, and messaging for maximum impact.

Community Engagement

• Maintain a consistent, friendly, and professional brand voice.
• Develop a monthly content calendar aligned with outreach goals.
• Edit short-form videos, reels, and TikToks provided by the staff
• Create branded graphics, stories, and video content to highlight services, events, staff spotlights, and family resources.