Marketing Coordinator

Marketing Coordinator 

Location: Troy, Michigan | Hybrid 
Firm: BSP Law 

About the Role 

BSP Law, a leading boutique trial and litigation firm, is seeking a Marketing Coordinator to support and execute the firm’s marketing, communications, and brand initiatives while helping tell BSP’s story internally and externally. This role is ideal for a creative, detail-oriented marketer who enjoys turning ideas into polished deliverables, managing multiple projects, and collaborating closely with firm leadership. Oriented marketer who enjoys turning ideas into polished deliverables, managing multiple projects, and collaborating closely with firm leadership. 

The Marketing Coordinator works directly with the Chief Marketing Officer and Marketing & Events Lead to support social media, digital content, branding, events, business development, and community engagement efforts. This role provides broad exposure to professional services marketing and the opportunity to build a strong portfolio while working alongside attorneys and clients, including Fortune 500 companies. 

This is a high-impact, hands-on role for someone who values creativity, precision, and communication—and who understands that thoughtful marketing strengthens relationships, builds credibility, and supports firm growth. 

This position is hybrid, based in BSP’s Troy, MI office, with a minimum of three days per week in the office. 

What You’ll Do 

Marketing Execution & Campaign Support 

Execute firmwide marketing initiatives and campaigns from concept through completion 

Manage marketing timelines, deliverables, and internal workflows using project management tools 

Support the creation of client facing marketing materials, presentations, and digital assets facing marketing materials, presentations, and digital assets 

Coordinate and execute email marketing campaigns, including content development, scheduling, and performance tracking using platforms such as Constant Contact 

Brand, Content & Communications 

Create visually compelling, on brand graphics and materials using Canva 

Support website updates, social media content creation, and digital communications 

Assist with award submissions, rankings, and firm recognition initiatives 

Ensure consistency of brand voice, messaging, and visual identity across all initiatives 

Events & Programming 

Plan and execute internal firm events and programs 

Support major external, charitable, and community events 

Coordinate conference participation, sponsorships, and related logistics 

Business Development Support 

Assist with proposal development, pitches, and business development materials 

Support attorney development initiatives and client engagement efforts 

Contribute to strategic growth and revenue generating initiatives generating initiatives 

Operations & Team Support 

Maintain marketing calendars, systems, and databases (CRM/ERM platforms) 

Assist with marketing budget tracking and administrative coordination 

Provide oversight, review, and support for Marketing Associate and Intern work 

Who You Are 

A creative thinker who enjoys producing high quality, polished work quality, polished work 

Highly detail oriented, organized, and capable of managing multiple priorities at once oriented, organized, and capable of managing multiple priorities at once 

An excellent communicator with strong writing and interpersonal skills 

A proactive self-starter who works well independently and collaboratively starter who works well independently and collaboratively 

Comfortable working in a professional services environment with senior stakeholders 

Qualifications 

Bachelor’s degree required 

2+ years of marketing experience, preferably in a professional services or similar environment 

Strong proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint) 

Experience using Canva, Monday.com, Constant Contact, and CRM/ERM platforms strongly preferred 

Exceptional attention to detail and outstanding communication skills 

Strong organizational, project management, and problem-solving abilities solving abilities 

Why BSP 

At BSP, marketing is more than promotion—it’s about telling our story, supporting our people, and strengthening relationships with clients and the broader community. The Marketing Coordinator plays a meaningful role in shaping how the firm is seen and experienced, helping bring our culture, values, and expertise to life through thoughtful, well executed work. Executed work. 

This role offers exposure, collaboration, and growth in an environment where creativity is valued; ideas are welcomed, and people genuinely enjoy working together. 

What We Offer 

Hourly position, eligible for overtime pay and a discretionary, merit based annual bonus based annual bonus 

401(k) program 

Health coverage 

Paid parental leave 

Hybrid and remote work options 

Complimentary in suite gym suite gym 

A collaborative, supportive team environment with exceptional colleagues 

To Apply 

Please send a resume and brief cover letter, including your salary expectations, to careers@bsplaw.com 
No phone calls, please.