Pet Lovers Wanted! Director Of Marketing

We are searching for our newest Director of Marketing to help drive our mission of helping pets live happier, healthier lives. All The Best Pet Care has eighteen retail stores and a 40-year history of making little miracles happen by offering the best in food, treats, toys and supplements to help animals thrive. 

The ideal candidate will have a genuine passion for improving the lives of dogs and cats as well as possessing a strong history of successful omnichannel marketing campaigns. The Director of Marketing will lead our brand image across multiple channels to help drive customer traffic across our retail stores and online businesses through marketing communications, brand identity, creative direction, digital marketing, community outreach, and public relations. This role is key to building customer loyalty, employee pride, and business growth while ensuring a consistent and distinctive All The Best experience across all channels. This is a highly productive, hands-on leadership role that requires creativity, strong judgment, and the ability to prioritize and manage multiple projects in a fast-paced retail environment. 

In addition to a resumé, applicants must submit a professional portfolio showcasing their creative work to our recruitment team to be considered for this position.

Director of Marketing Job Description

Status: Exempt (Salary)

The Director of Marketing must first and foremost have a genuine passion for dogs and cats and believe in All The Best’s mission of helping pets live happier, healthier lives. A primary responsibility of this role is to drive customer traffic and sales across our retail stores and online businesses by developing effective marketing strategies and supporting promotions, campaigns, and programs that engage both new and existing customers. The Director leads All The Best’s marketing communications, brand identity, creative direction, digital marketing, community outreach, and public relations, building customer loyalty, employee pride, and business growth while ensuring a consistent and distinctive All The Best experience across all channels. This is a highly productive, hands-on leadership role that requires creativity, strong judgment, and the ability to prioritize and manage multiple projects in a fast-paced retail environment. The Director reports to the Co-CEOs and contributes to the company’s mission by fulfilling the following functions:

Key Responsibilities:

Marketing Strategy & Growth

• Develop and implement marketing strategies with clear objectives, timelines, and budgets that support company goals and drive customer traffic, engagement, and sales
• Identify opportunities to strengthen the All The Best brand and grow the business; recommend priorities and carry approved initiatives through execution and evaluation
• Support the development and execution of promotions, campaigns, and sales initiatives, ensuring they are effectively communicated in stores and across digital channels
• Measure marketing effectiveness through customer engagement, acquisition and retention, website performance, sales impact, and return on investment; recommend adjustments based on results

Brand, Stores & Customer Experience

• Lead and consistently express All The Best’s brand identity, preserving its warmth, playfulness, high-quality retail presentation, and distinct personality
• Support the marketing needs of All The Best’s 18 retail stores, Home Office, same-day delivery business, national e-commerce business, and other customer-facing channels
• Maintain a consistent All The Best look and customer experience while developing creative solutions for stores that vary in size, layout, merchandising opportunities, and community
• Design and produce agency-quality promotional materials, signage, displays, and other marketing collateral, adapting materials when appropriate to maximize individual store opportunities
• Oversee branded merchandise, apparel, private-label packaging, and other materials that represent the All The Best brand

Digital Marketing

• Lead ongoing improvements to the company’s website and digital customer experience, including content, brand presentation, ease of use, SEO, and paths to purchase. Use website analytics and other performance measures to identify opportunities to increase traffic, engagement, conversion, and online sales
• Develop and evaluate email marketing campaigns that strengthen customer relationships and support store and online sales
• Support the company’s online reputation by monitoring customer reviews and coordinating appropriate responses

Social Media, Community Outreach & Public Relations

• Develop All The Best’s social media strategy, working closely with the Marketing Outreach and Social Media Coordinator to create engaging content, grow reach, and strengthen community connections. Guide community outreach, including local partnerships, events, charitable programs, adoption organizations, and other opportunities that connect All The Best with the communities it serves
• Coordinate public relations efforts that strengthen All The Best’s reputation and communicate company news, expertise, and community involvement

Leadership & Collaboration

• Lead and develop the marketing team, including direct management of the Marketing Outreach and Social Media Coordinator; establish priorities, expectations, workloads, and deadlines
• Work closely with the Co-CEOs, senior leaders, Store Operations, Product Training, Visual Merchandising, and Education teams to ensure marketing supports company priorities and provides accurate, effective customer communication
• Manage marketing agencies, consultants, freelancers, media partners, printers, and other suppliers, including pricing, contracts, quality, and performance
• Partner with Human Resources on employee recognition that have a positive impact on corporate culture

Help develop and support internal initiatives that advance the company’s sustainability efforts

Qualifications

Desired Knowledge, Skills and Abilities:

• Excellent written and verbal communication skills
• A self-directed approach to identifying opportunities, solving problems, and following through on commitments
• Excellent design skills and proficiency with Adobe Creative Cloud
• A portfolio demonstrating strong visual design, brand storytelling, and effective work across print and digital channels 
• Experience in marketing and running a marketing team preferred
• Experience developing and executing social media and content marketing across platforms including Facebook, Instagram, TikTok, and LinkedIn
• In-depth knowledge of email marketing
• Thorough understanding of online marketing and website management
• Innovation and creativity to initiate new marketing campaigns
• Ability to create marketing strategies that successfully attract new customers and retain existing customers
• Collaborative skills to accept and incorporate ideas into strategies
• Time management and organizational skills in order to meet strict deadlines
• Ability to recognize trends and stay ahead of them

Education and Other:

• High school diploma or equivalent (GED)
• Bachelor’s degree in marketing, business, communications, design, or related field, or equivalent professional experience

Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.