Digital Marketing Manager
đź“Ś Position: Digital Marketing Manager
đź“Ť Location: Remote | U.S.-based preferred
đź•’ Type: Full-Time | Start-Up | Equity Potential
About InstaTrainMe™
InstaTrainMe™ is a fast-growing fitness and wellness marketplace platform launched in 2024 with a simple mission: make training and coaching accessible to everyone, everywhere. Whether it’s virtual yoga at sunrise or an on-site boxing coach at your apartment gym — we connect users with certified professionals across 15+ fitness categories and 50+ specialties.
We’re on a mission to redefine how people discover and experience fitness, and we’re building a passionate team to bring that vision to life.
Role Overview
We’re seeking a Digital Marketing Manager who can lead our customer acquisition and engagement strategies across all digital channels. You’ll be responsible for driving brand awareness, app downloads, and conversions by implementing creative, data-driven campaigns for both users and trainers.
Key Responsibilities
- Plan and execute multi-channel digital marketing campaigns (email, SMS, SEO/SEM, paid social, influencer, display)
- Manage and grow organic and paid social media presence across Instagram, TikTok, LinkedIn, and Meta platforms
- Optimize user acquisition funnels for both B2C and B2B (trainers/coaches)
- Lead content strategy, including blog, video scripts, email flows, and push notifications
- Analyze and report on KPIs such as CAC, LTV, CTR, and app engagement
- Own our email marketing/automation tools (Mailerlite, Drip, etc.)
- Collaborate with design, product, and sales teams to align messaging and execution
- Research audience behavior to fuel personalized campaigns and growth strategies
Qualifications
- Experience in digital marketing, preferably in a tech startup or app-based product
- Proven experience managing paid media campaigns (Google, Meta, TikTok, etc.)
- Strong copywriting skills and a good eye for visual branding
- Experience with CRM, analytics tools (Google Analytics, Mixpanel), and marketing automation
- Ability to thrive in a fast-paced, remote startup environment
- Passion for fitness, wellness, or marketplaces is a big plus
What We Offer
- Flexible remote work culture
- Equity opportunity in a fast-scaling tech startup
- A chance to help shape the voice and growth engine of an emerging fitness brand
- Direct impact on product and user growth strategy
- High ownership and visibility with the founding team
To help us get to know you better and streamline our next steps, please take a few minutes to complete this brief survey: 👉 Survey
Your responses will give us deeper insight into your experience, preferences, and what motivates you—so we can ensure the best fit for both you and our team.